Clay Lewis  - Senior Thesis
Jan 24th 2010
Description:
A Moon Mission Filfy Media Kit consisting of a website, packaging, figurines and animation with supporting print materials.
Purpose and Insights:
The Moon Mission Filfy Media Kit will be used for promoting and educating consumers and industry members about MMF.
Research:
MMF takes a lot of its inspiration from classic pulp art and radio/tv serials of the 1930’s and 40’s such as Buck Rogers and Flash Gordon. The truth held within these cultural artifacts and how they have aged is one of the main basis upon which MMF is founded. I examine how when we look back on how pop culture looked imaginatively forward we can create something new and imaginative with romantic underpinnings to a retro-future that passed us by.
Print references include: Startling Stories, Super Science Stories, Planet Stories, Galaxy Science Fiction, Adventure, Future, Other Wolds Science Fiction, Fantastic Adventures, Retro Stud by Chapman, Ray Gun by Metcalf & Maresca, Pulp Culture by Robinson & Davidson, The Pinball Compendium ‘30s -‘60s by Shalhoub, Blast Off! Robots, Ray Guns, and Rarities from the Golden Age of Space Toys, Ad Boy: Vintage Advertising with Character by Dotz, and others.
Websites:
http://www.captainspectre.com/index.html
http://blog.modernmechanix.com/
Elements/Contents:
The main components are a DVD, two figurines, a website and a web comic. From those primary pieces will come print materials and packaging created for them; DVD label and cover and packaging for the toys.